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Programmatic advertising delivers certainty during uncertain times
Programmatic advertising was designed to deliver results during times of economic uncertainty. Right now, the economy is one more challenge marketers face in a landscape rife with change and...
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How to add custom audio creative to your next advertising campaign with MiQ...
Have you ever considered adding audio into your programmatic strategy? If so, you’d be in the minority. Surprising, right? In the US, 20% of consumers’ time with digital media is actually spent with...
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How evolving viewership trends impact your CTV media strategy
Connected TV (CTV) is taking the programmatic industry by storm. “The CTV gold rush” is our new blog series which looks at some of the most prevalent challenges within CTV, and how to overcome them....
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Content transparency and fraud: Do you know where your CTV ads are really...
Connected TV (CTV) is taking the programmatic industry by storm. “The CTV gold rush” is our new blog series which looks at some of the most prevalent challenges within CTV, and how to overcome them....
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How to find your most valuable audience on CTV
Connected TV (CTV) is taking the programmatic industry by storm. “The CTV gold rush” is our new blog series which looks at some of the most prevalent challenges within CTV, and how to overcome them....
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Unlock the power of RFM Analysis to boost CPG programmatic media
RFM (Recency, Frequency, Monetary) analysis data empowers CPG brands to reach their target audience with greater precision and maximize the return on their programmatic media investments. RFM is used...
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Get to know your CPG shoppers with basket analysis data
Brand affinity, also known as basket analysis, allows advertisers to see other brands or specific products consumers are purchasing. In this blog post, we’ll reveal how a basket analysis helps...
View ArticleHow to crack the future of TV advertising in Canada
We’ve just released an in-depth report about TV viewing habits in Canada. The headline news? Connected TV (CTV) is on the rise. Today, over 67% of adults in Canada consume CTV, and 89% of advertisers...
View ArticleInclusion that inspires… Deepali Sahu
In May 2023, we were proud to launch our third annual Inclusion, Diversity, Equity, and Accountability Report (I.D.E.A. Report.) It looks at the progress we’ve made, and the plans we’ve put in place....
View ArticlePartnering with Pixability to set a new YouTube standard
YouTube reigns supreme As we head into 2024, YouTube continues to lead the digital video space. With 2.6 billion global users who watch 5 billion videos a day and upload 500 hours of new content every...
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